✨ Black Friday at Lena Layne: Be One of the First & Win BIG! ✨
Prizes, Surprises, Tokens & Treats for the Earliest Shoppers
There’s something magical about Black Friday morning — the crisp air, the excitement, the anticipation, the feeling that something big is about to happen. And at Lena Layne, we believe that the best way to kick off the biggest shopping event of the year is with a whole lot of fun… and even more prizes.
Because if you’re going to wake up early, bundle up, and be among the first people in line?
We’re going to make it WORTH IT. 💗
Our in-store Black Friday prizes have become a tradition — and this year, we’re making everything bigger, sweeter, and more exciting than ever before. Whether you’re a long-time customer who marks this day on your calendar or you’re joining us for the first time as Lena Layne, here’s your full guide to everything waiting for you when you shop early.
🎉 The First 50 Customers = Guaranteed Gifts
We LOVE rewarding the loyal shoppers who show up early — so the first 50 people in line will receive a free gift the moment they walk through our doors.
These aren’t tiny sample-size freebies or random odds and ends. These are real, delightful, adorable gifts curated with the same love we put into everything we do.
Think:
🎀 Pretty accessories
✨ Boutique goodies
🛍 Mini must-haves
💗 A little surprise you’ll actually use
Every year customers rave about them — and yes, they go FAST.
If you want the full Black Friday experience? Get here early and be one of the first 50. You will NOT regret it.
✨ PLUS: A Bonus Token to Save Even More
This year, we’re adding something extra special for early birds.
The first 50 shoppers will also receive a special 30% off token, valid until noon.
Let’s just pause for that…
A bonus 30% off opportunity — on Black Friday.
While everyone else is paying regular Black Friday pricing, you’ll be saving EVEN MORE, just because you were one of the first people through the door.
This is the biggest stackable perk we’ve ever offered for an in-store event — and it’s exclusively for our earliest shoppers.
Use it on a dress.
Use it on a sweater.
Use it on an exclusive you’ve been eyeing.
Use it on a matching little girl piece.
No matter what you pick, you’re walking out with the best deal of the entire day.
💗 Why We Give So Much to the First 50
Black Friday morning has become one of our favorite moments of the whole year.
We love the energy — the smiling faces, the warm drinks in hand, the cozy jackets, the mini reunions with customers who feel like friends.
And we want to honor that excitement with generosity.
You show up early.
You choose to shop small.
You support our boutique.
You stand in the chilly morning air with a smile on your face.
And to us?
That is EVERYTHING.
These first-50 prizes are our way of saying:
Thank you. We see you. We appreciate you more than you know.
We may have changed our name from My Sister’s Closet to Lena Layne, but our heart — and our gratitude — has stayed exactly the same. The prizes, the perks, the tokens… they’re a little glimpse of that.
🌸 What to Expect on Black Friday Morning
If you’ve never lined up with us before, here’s what you can look forward to:
✨ 1. An Excited, Happy Crowd
There’s nothing like boutique shopping energy on Black Friday morning! Everyone is smiling, chatting, comparing wishlists, and counting down to the doors opening.
✨ 2. A Beautifully Set-Up Store
We go all out for Black Friday.
Expect beautiful displays, holiday-ready collections, cozy knits, and exclusives spotlighted around the store.
✨ 3. Staff Ready to Help
Our team is dressed, caffeinated, excited, and ready to help you find the perfect pieces. Need sizing? Styling? Matching sets for your kids? We’ve got you.
✨ 4. Fast Movement
The first 50 spots fill up quickly.
Doors open — prizes are handed out — and the shopping begins!
✨ 5. The Best Deals of the Entire Year
Combine your free gift + 30% off token + Black Friday sale…
and you’re walking out with the BIGGEST savings you’ll see all year long.
🎀 What to Shop First (Trust Us!)
We always tell customers the same thing:
If it’s your MUST-HAVE item… grab it first.
Here’s what we know will sell out fast:
💕 Lena & Lou Exclusives
Our exclusives in XS–3X are always the star of Black Friday.
They go FAST — like “gone before lunch” fast.
💕 Mommy & Me
If you want matching holiday outfits? Don’t wait. Little girl sizes vanish first.
💕 Sweaters & Cardigans
Our coziest pieces make the best gifts — and customers grab them in multiples.
💕 Holiday Dresses
Red, green, burgundy, black floral… anything photo-ready will fly.
💕 Giftables
Accessories, bows, jewelry, and small goodies are perfect for stockings and teacher gifts.
Shopping early guarantees you get your favorites before everything starts disappearing off the racks.
✨ A Tradition of Joy — And You’re Part of It
We can’t even tell you how many customers have said:
“Black Friday at your store is my favorite tradition.”
And truly… that means the world.
This isn’t just about shopping.
It’s about community.
It’s about tradition.
It’s about supporting a small business you love.
It’s about celebrating the start of a magical season.
We’re still the same owners.
Still the same heart.
Still the same joy behind every discount, every exclusive, every gift we wrap.
Black Friday morning is special — because YOU make it special.
💗 Bottom Line? You WANT to Be One of the First 50
Let’s summarize it simply:
✔️ Free gift (cute + curated!)
✔️ Exclusive 30% Off Token
✔️ First pick of sizes
✔️ First pick of colors
✔️ First pick of exclusives
✔️ Best deals of the year
✔️ The full Black Friday magic
If you’ve been waiting for the perfect reason to wake up early… this is it.
Set your alarm.
Grab your warmest jacket.
Bring your bestie.
Sip something warm while you wait.
And get ready for the MOST FUN morning of the season.
✨ See You Bright & Early on Black Friday
We cannot WAIT to spoil you, celebrate with you, and shop with you.
The prizes are picked.
The tokens are ready.
The pretties are stocked.
The excitement is REAL.
Be one of the first.
Be one of the fastest.
Be part of the magic.
Black Friday is almost here — and it’s going to be our BEST one yet. 💗✨
