💕 From My Sister’s Closet to Lena Layne: The Heart Behind Our Name
If you’ve been part of our story for a while, you know that this past year brought something exciting — and a little bittersweet — for our boutique family. After years of growing, dreaming, and dressing women we adore, we changed our name from My Sister’s Closet to Lena Layne.
It was more than just a new sign on the door or a new logo on your favorite pink package. It was a moment that symbolized how far we’ve come — and where we’re headed next.
But before we look forward, we want to take a moment to look back with full hearts and say:
thank you.
Because this transition wasn’t just our journey — it was yours too. 💕
🌸 Same Heart, New Name
When we dreamed up Lena Layne, we knew one thing had to remain constant: the heart behind it all.
Yes, we’ve refreshed our name. Yes, we’ve added new collections, exclusives, and a sprinkle of extra sparkle to our brand. But beneath it all — the spirit that began at My Sister’s Closet — still beats the same.
We’re the same owner. The same team. The same people who hand-pack your orders with care, who squeal over new arrivals together, who cheer every time a photo of you wearing our pieces pops up in our inbox.
Our name changed, but our mission hasn’t:
To bring you pretty pieces that make you feel confident, feminine, and joy-filled — inside and out.
That’s the heart that built My Sister’s Closet, and it’s the same heart that continues to guide Lena Layne.
💕 Why the Change
For years, My Sister’s Closet was where we shared our love of clothing, community, and modest fashion with you — our extended family.
But as our vision grew, we wanted a name that reflected who we’d become. Something that felt fresh, timeless, and personal — something we could continue building around for years to come.
The name Lena Layne felt like the perfect next chapter. It’s feminine and warm, like our brand. It nods to the women we design for — strong, kind, and full of grace. It carries the same sweetness, but with a new spark.
Still, behind that new name? It’s us. Always has been. Always will be.
We’re still here — the same friendly faces, same owner, and same heart that built this business from day one.
🌷 What We’re Grateful For
As we settle into this beautiful new season as Lena Layne, gratitude has been at the center of every decision.
We’re grateful for the women who believed in us from the beginning — when My Sister’s Closet was just a small dream fueled by big heart.
We’re grateful for every loyal customer who’s been with us through every season, every exclusive drop, and every name-change question we’ve lovingly answered.
We’re grateful for every new face who found us as Lena Layne and thought, “Oh, this feels like home.”
And most of all, we’re grateful for the grace you’ve given us — for trusting us to grow, evolve, and still stay true to what matters most.
Because truthfully, we wouldn’t be here without you. You are the reason our rebrand has been so joyful — proof that the best customers in the world really do wear pink bows and pretty smiles. 💗
🎀 Our Promise to You
From the beginning, our goal has been simple: to help you feel beautiful, confident, and seen.
That promise hasn’t changed — it’s only deepened.
As Lena Layne, we’re continuing everything you loved about My Sister’s Closet:
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Thoughtfully curated, feminine clothing that celebrates real women.
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A focus on inclusive sizing (XS–3X) because style should make everyone feel good.
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Our beloved Lena & Lou Exclusives — designed by us, for you.
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Friendly, personal service from a team that genuinely cares.
We’ll keep delivering pretty first (and modest always) — with that same best-friend energy you’ve come to know.
And while our branding may look a little more polished, our hearts are still just as genuine. Every new tag that says “Lena Layne” carries the same love that “My Sister’s Closet” did for years.
💌 A Thank-You From the Heart
We want you to know how deeply we feel your support.
Every message you’ve sent saying, “We love the new name!”
Every comment that said, “Wait — same owners? Yay!”
Every customer who’s walked through our doors and said, “It still feels like you.”
You’ve made this transition feel so special — so right.
We’ve read your words, hugged your necks, and smiled through happy tears, because you got it. You understood that this wasn’t a goodbye. It was simply a new beginning with the same heart you’ve trusted all along.
So from the bottom of our hearts:
Thank you for sticking with us.
Thank you for believing in us.
Thank you for letting Lena Layne be part of your story — just as My Sister’s Closet once was.
🌼 Looking Ahead
As we grow into this next chapter, we have so many exciting things on the horizon: more exclusives, more community moments, more ways to bring you the pieces you love.
But through it all, we’ll keep our foundation steady — built on gratitude, kindness, and connection.
Because what makes Lena Layne special isn’t just the pretty clothes (though we do love them). It’s you. The women who wear them, the families who support them, the stories behind each order, and the friendships that have blossomed along the way.
We’ll keep showing up for you with the same heart, the same passion, and the same love that started this whole adventure years ago.
💖 Same Heart. Same Owner. Still Us.
The truth is, a name can change — but the heart never does.
So if you ever wondered, “Is Lena Layne still My Sister’s Closet?” the answer is yes — and even more. It’s the same heart you’ve always known, wrapped up in a new name that shines a little brighter.
We hope every time you shop with us, you feel that warmth — the kind that says, “You’re part of something special here.” Because you are.
Thank you for being with us through every name, every season, every style. Thank you for believing in this little pink-hearted boutique that keeps growing because of you.
Here’s to gratitude, growth, and the beautiful women who made both names mean something. 💕
With all our love,
The Lena Layne Team
(Same owner. Same heart. Always you.)
