Black Friday is one of the biggest, most exciting shopping moments of the entire year — but let’s be honest… it can also be a little overwhelming. Deals everywhere, sell-outs happening left and right, carts overflowing, decisions to make, and the rush of wanting to grab your favorites before they’re gone.

But don’t worry, friend — we’re here to help you shop Black Friday smarter, happier, and stress-free.

Whether you’re a seasoned shopper who thrives during sale season or someone who’s just dipping your toe into the Black Friday fun, we’ve put together the prettiest, most helpful list of tips to make your experience smoother and more successful.

Let’s get into the secrets that will help you shop like a pro this Black Friday.

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💕 1. Start With a Wishlist

The biggest mistake shoppers make on Black Friday?
Going in without a plan.

Before the sale goes live, take a few minutes to browse the shop and add your favorites to a wishlist or cart. It keeps your shopping focused and makes checking out fast and stress-free.

Your wishlist should include:
• Dresses you’ve been eyeing
• Cozy sweaters for winter
• Gifts you need to pick up
• Mommy & me pieces
• Any Lena & Lou exclusives you LOVE

On Black Friday, every second counts — so having everything already in your cart is a game changer.

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✨ 2. Know What Sells Out First

Black Friday is competitive… in the prettiest way.
If you’ve shopped with us before, you already know that certain items disappear faster than others.

Here’s what typically sells out first:
• XS–3X exclusives
• Holiday dresses
• Matching little girl sizes
• Cardigans and sweaters
• Accessories that make great gifts
• New arrivals

If any of those are on your must-have list, make them the first things you add to your cart and check out with.

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🎀 3. Shop Early (Like… Really Early)

This may be the most important tip on the whole list.

If you want your first pick of sizes, colors, and styles, you need to shop early.
Not “later in the day.”
Not “after errands.”
Not “after work.”

Shop early.
You will thank yourself later.

Once Black Friday starts, sizes can disappear within HOURS. There’s nothing worse than having your dream dress in your cart only to see that heartbreaking little “sold out” message.

Set your alarm, grab your coffee, and shop before the crowds hit.

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💗 4. Have Your Checkout Info Ready

Smooth checkouts = successful Black Friday shopping!

A few little time-saving tips:
• Save your shipping address to your account
• Make sure your payment method is updated
• Sign in before the event starts
• Keep your phone nearby for any verification texts

The faster you can check out, the better your chance of securing your prettiest picks.

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🌸 5. Treat Black Friday Like Early Holiday Shopping

Think of your future self here — she will be so happy if you knock out half (or more!) of your holiday shopping on Black Friday.

Black Friday is the PERFECT time to shop for:
🎁 Sisters
🎁 Moms
🎁 Daughters
🎁 Teachers
🎁 Best friends
🎁 Secret Santa recipients
🎁 Coworkers
🎁 Your mini (or minis!)
🎁 Yourself — always yourself

And the best part?
You get to do it at prices that make your wallet feel just as happy as your heart.

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✨ 6. Don’t Forget Stocking Stuffers

Black Friday isn’t just about the big pieces — it’s the best time for all the tiny treasures too.

Things like:
• Bows
• Socks
• Headbands
• Jewelry
• Gifts under $25
• Little girl add-ons
• Accessory bundles

These items ALWAYS go fast because they make adorable, easy gifts. Add them early so you’re not hunting later.

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💕 7. Sign Up for Email & Text Alerts

If you want early access, reminders, codes, or updates, this is the easiest way to get them.

Plus, if we drop something exciting (and trust us, we always have surprises up our sleeve), you’ll be the first to know.

Many customers have said this tip is the reason they’ve snagged their favorites before the crowds — so don’t skip it!

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🎀 8. Shop With a Friend

Everything is more fun with your favorite person by your side.
Black Friday shopping becomes less stressful and way more joyful when you make it a “girls’ morning.”

Text your mom.
Bring your sister.
Call your bestie.

Or stay home in your cozy pajamas and FaceTime while you shop online together.

Black Friday shopping should feel HAPPY — not stressful.

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✨ 9. Think Versatility

When you’re planning your cart, think about pieces that will give you multiple outfits.

The best Black Friday buys are items you can style over and over again:
• Solid cardigans
• Neutral sweaters
• Dresses that work for family photos and everyday wear
• Layering basics
• Denim
• Matching sets you can mix & match

Versatile pieces = long-term wardrobe wins.

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💗 10. Check Out More Than Once

Here’s the real secret…

If you find something you absolutely LOVE — especially an exclusive — check out right away.

Don’t wait.
Don’t browse more.
Don’t slow down.

Check. Out.

Then go back and continue shopping.

It’s the BEST way to make sure you don’t lose something you’re obsessed with.

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🌸 11. Know Your Sizing Before the Sale

This is a sneaky tip most people don’t think about!

Before Black Friday, look at the size guides for the items you want.
Check reviews.
Look at photos.
Note which pieces run TTS, relaxed, or fitted.

That way, you can shop confidently without hesitation — and without missing your size.

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🎉 12. Have Fun — Seriously

This might just be our favorite tip of all.

Black Friday should feel like a celebration.
A tradition.
A moment of “oh my gosh this is so fun.”
A day full of pretty finds and sweet savings and the excitement of grabbing things you’ll wear and cherish all season long.

Treat yourself.
Cheer for yourself.
Make it an experience you LOOK FORWARD TO every year.

You deserve a little sparkle.

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✨ Now You’re Ready for the Best Black Friday Ever

Whether you’re shopping for gifts, new arrivals, exclusives, cozy winter pieces, or something special for holiday photos, Black Friday is the BEST time to grab your prettiest finds.

You’re prepared.
You’re organized.
And you’re going to shop like a total pro.

Here’s to early checkouts, full carts, happy hearts, and all the gorgeous things waiting for you!