✨ Same Heart, New Name: Why We Changed Our Name — And What Hasn’t Changed
A Letter to Our Community from the Lena Layne Family
If you’ve been shopping with us for a while, you may have noticed something different over the past year — our name.
Many of you first found us as My Sister’s Closet, and today, you know us as Lena Layne. And while our name has changed, one thing has never shifted, even for a moment: our heart.
We’ve heard your questions.
We’ve seen your messages.
We’ve had conversations in-store.
“Did ownership change?”
“Is this a new company?”
“Did you sell?”
“Is it still the same team?”
So today, we want to take a moment to answer those questions clearly, honestly, and from the heart.
Because transparency matters to us — and so do you.
💕 Let’s Start With the Most Important Part
We’ll say it first, loud and clear:
✨ We are still the same owner.
✨ We are still the same team.
✨ We still run this business with the same values.
Nothing about our ownership, leadership, or mission changed when our name changed.
We didn’t sell.
We didn’t hand things over.
We didn’t walk away.
We simply grew into a name that better reflected who we are and where we’re headed.
✨ Why We Chose to Change Our Name
Changing a business name is not something you do lightly. It’s emotional. It’s complicated. And it requires a lot of prayer, thought, and planning.
So why did we do it?
Over time, we realized that while My Sister’s Closet had been a beautiful part of our story, it no longer fully represented the brand we had become.
We had grown.
We had evolved.
Our community had expanded.
Our vision had matured.
We wanted a name that felt:
• more personal
• more intentional
• more reflective of our heart
• more aligned with our future
• more unique to our brand
Lena Layne represents femininity, warmth, strength, and connection — everything we strive to create in this space.
It wasn’t about leaving our past behind.
It was about honoring it — and building on it.
🎀 What Stayed Exactly the Same
While the name changed, nearly everything else stayed exactly as it was.
You still get:
• the same owner
• the same leadership
• the same buyers
• the same stylists
• the same customer care
• the same packaging
• the same attention to detail
• the same friendly faces
Our standards didn’t change.
Our values didn’t change.
Our commitment didn’t change.
We’re still here — working hard every day to serve you well.
💗 The Heart Behind Lena Layne
From day one, this business has been about more than clothes.
It’s been about:
• building confidence
• creating community
• supporting real women
• celebrating real life
• offering comfort and beauty
• making people feel seen
That heart didn’t disappear with a name change. If anything, it grew stronger.
Lena Layne is simply a new banner over the same foundation.
🌸 Why We Understand the Confusion
We completely understand why some customers were unsure at first.
When a name changes, it naturally raises questions. In today’s world, rebrands often come with new ownership, new policies, or new directions.
But that isn’t our story.
We’re still:
• locally rooted
• small-business owned
• relationship-driven
• customer-focused
• community-oriented
If you’ve ever felt unsure, we want you to know — your loyalty matters deeply to us, and we’re grateful you cared enough to ask.
✨ Growing While Staying Grounded
One of our biggest goals has always been to grow without losing who we are.
The name change gave us room to:
• expand our exclusive lines
• improve our online presence
• strengthen our brand identity
• reach new customers
• stay competitive
All while staying grounded in the same values that built this business in the first place.
Growth doesn’t have to mean change in character — and we work hard every day to prove that.
💕 Our Promise to You
We promise that when you shop with Lena Layne, you’ll always receive:
✔ honesty
✔ care
✔ quality
✔ kindness
✔ consistency
✔ respect
✔ gratitude
Whether you’ve been with us for years or just discovered us, you are valued here.
You are not just a transaction.
You are part of our story.
🌷 Thank You for Walking With Us
Rebranding is scary. It requires trust — and you gave that to us.
You stayed.
You supported.
You shared.
You encouraged.
You asked questions.
You showed grace.
And we cannot thank you enough.
Because of you, we were able to step into this new chapter with confidence and excitement.
✨ Same Place, Same Love, New Name
If you’ve ever wondered if Lena Layne is “still the same”… the answer is yes — with even more heart, experience, and gratitude than before.
Same owner.
Same team.
Same mission.
Same community.
Same love.
Just a new name that reflects who we are today.
💗 Looking Ahead — Together
As we look toward the future, we’re filled with hope and excitement.
More exclusives.
More events.
More connection.
More ways to serve you.
More beautiful moments.
And we’re so grateful you’re walking this journey with us.
Thank you for trusting us.
Thank you for supporting small.
Thank you for believing in our brand.
Thank you for growing with us.
We’re honored to be part of your life — and we can’t wait to keep serving you for many years to come.
With love,
The Lena Layne Family 💕✨
